When I was a kid, my mother used to prepare a cake I really loved. It was amazing. I remember being beside her helping and tasting. I have been looking for that flavour to experience the same pure feeling of joy. And after so many years it came out suddenly while preparing a gelato recipe.
It left me breathless.
I told this story to one of my closest friends and we decided that this emotion deserved to be shared more widely.
A new brand was born.